Once again, the festival’s visual identity has been designed by Studio Najbrt.
“As in the past, this year we have worked with the numbers marking the festival’s edition. Our symbol for the 58th edition was inspired by a simplified pattern of the Hotel Thermal’s ground plan. The result is an abstract black-and-white design consisting of one square and three circles,” says Aleš Najbrt.
“This time around, we have taken the idea of maximum simplification as a starting point for transforming the symbol into iconic objects from the world of cinema and the Karlovy Vary festival. Brutalist concrete, Věra and Vladimír Machonin’s armchairs, film canisters, or an old camera,” is how Studio Najbrt’s designers describe this year’s concept.
Authors of the visual identity:
Design: Jonatan Kuna
Art director: Aleš Najbrt
Animation: Zdeněk Trinkewitz
